Mossie

Why Mossie?

We want to inspire people to step outside, notice birds, and learn about them.

Through our playful bird spotting app, users will explore nature, capture photos, and record their sightings, turning everyday moments into discoveries.

If even one person who never paid attention to birds before starts to appreciate them because of our app, we’ve achieved our goal.

How does it work?

You notice

You’re outside. A bird darts across your path. You think: “Cute.” Maybe “Pretty cool.” But that’s where it ends. Because, let’s be honest, you don’t know what the hell you’re looking at.
You capture

Instead, you get to figure it out. Was it a sparrow? A wagtail? A tiny feathered mystery? You scroll, compare, match and suddenly, you know. That feeling? Way better than an algorithm.
You collect

The more you see, the more you spot. The more you spot, the more you know. And the more you know, the more you collect.
You brag

Now you’re the one saying, “That’s a sparrow. House Sparrow. Passer Domesticus.“

Principles

Developmental education

Mossie uses a developmental approach to help you learn about birds from scratch. Instead of giving you instant answers, it guides you step by step; building your skills, confidence, and curiosity with every sighting.
Deliberate play

Mossie uses deliberate play by letting you explore, guess, and learn about birds through light structure, gentle feedback, and fun repetition.
Harmonious passion

Mossie fosters harmonious passion by helping you connect with birds on your own terms. It fits naturally into your everyday life, and makes you go outside.
Citizen science

Mossie turns everyday birdwatching into citizen science by inviting anyone to observe, record, and contribute to collective knowledge. Every sighting you log helps build a richer picture of bird life, making science more accessible, participatory, and community-driven.

Mossie

Is an app for birds lovers, whatever their experience is.

Why Mossie?

How does it work?

You notice

You capture

You collect

You brag

Principles

Developmental education

Deliberate play

Harmonious passion

Citizen science

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